Modernizing Employee Engagement Across a Diverse Workforce

Background

When Nutrien, the world’s largest potash producer and a leader in nitrogen fertilizer, recognized the need to better connect its workforce, they partnered with us for a solution. What followed was a transformation that redefined how their teams communicate and engage across their organization.

A Vision for Inclusivity and Innovation

Nutrien employs over 26,000 people in offices, retail locations, and remote field sites. Staying connected is vital, but as the company grew, so did the challenge of keeping everyone informed and engaged.
They needed a system that could:

• Deliver updates and resources on any device.
• Engage front-line and retail staff who often felt disconnected.
• Provide unified, consistent messaging without redundancy.

Nutrien wanted more than just a functional solution. They wanted a transformative approach that matched their vision for a modern, connected workforce.

The Challenge

Building a Smarter Communication Strategy Together

Picture this: a front-line worker needs a critical update but has limited access to company communications. Meanwhile, office staff are bombarded with emails, Teams messages, and intranet notifications, yet information remains fragmented.
To bridge this gap, Nutrien sought to unify its communication channels, improve accessibility, and create an inclusive experience for all employees. They turned to our team for a solution that could make this vision a reality.

The Solution

Microsoft Viva Connections & Viva Amplify

We partnered with Nutrien’s IT and Communications teams to design and implement a comprehensive communication solution tailored to their needs. Here’s how we made it happen:

Viva Connections Integration

• Revamped the intranet with Viva Connections, creating a single hub accessible on any device.
• Custom dashboard cards let employees tap into updates, resources, and tools at their desks or on the go.

Viva Amplify for Unified Campaigns

• Upgraded communication with Viva Amplify, enabling synchronized messaging across Teams, SharePoint, and email.
• Every update reached the right people, at the right time, wherever they worked.

From Idea to Implementation

Our approach was collaborative and strategic:

• Assessment: We mapped Nutrien’s current systems and pinpointed areas for improvement, setting clear KPIs.
• Planning: Customized the Viva Connections dashboard to reflect Nutrien’s goals and workflows.
• Execution: Rolled out the integration and launched engaging Viva Amplify campaigns designed to inspire.

The Outcome

Streamlined Solutions That Make a Big Difference

The impact of Nutrien’s transformation was immediate and meaningful. With Viva Connections, employees gained a seamless, accessible hub for staying informed, whether they were at their desks or out in the field. Viva Amplify took communication to the next level, unifying updates across Teams, SharePoint, and email, ensuring no one missed critical news or resources.

Front-line workers became highly engaged (83% via Teams mobile)

Powerful tools like these don’t just simplify communication; they create a better overall employee experience by fostering connection, improving engagement, and making important information more accessible to everyone.

The transformation was swift and meaningful:

• Engagement soared: Viva Amplify campaigns averaged a 72% engagement rate, an 11% jump.
• Front-line workers connected: For the first time, field teams matched office staff in engagement, with 83% using Teams mobile.
• Strategic growth: Nutrien is expanding its Viva dashboard and planning new campaigns.

Lessons Learned

This project was about people, not just technology. By focusing on inclusivity and innovation, Nutrien created a more connected, empowered workforce. From ensuring front-line workers and retail employees felt valued simplifying access to critical resources, the impact went beyond metrics to create a more connected and empowered workforce.

Prioritizing accessibility set a new standard for internal communication across their diverse teams.

Achieved a 72% campaign engagement rate (up 11%)

Moving Forward

Nutrien’s success shows what’s possible when technology and strategy come together. With a modern communication system in place, Nutrien is poised to lead in both agriculture and workforce innovation.

Their experience shows how digital tools can bridge gaps, foster inclusion, and empower employees at every level.

Customer
Nutrien

Industry
Agriculture & Retail

Company Size
26,000 Employees

Headquarters
Saskatoon, Saskatchewan, Canada

Type
Public Company

Specialties
Worldwide agriculture production, retail and support