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Communication is changing and I just wanted to kind of highlight between internet changes. Instead of thinking of it as let's create news, we want to start thinking about communication as a funnel. We need to meet people where they are in the context and flow of their work.
Now, the second big challenge that we have is that many organizations have a focus on communication experience where they really focus on the far left one only, and we see this a lot, where they think about communications and they focus on hey, just how do we make the internet better? Instead of thinking of the whole, you know, gambit of how we communicate, how we interact, how we consume information.
And so that becomes more and more important, not just to understand email and how we email because most people have a sense there, but how email can be improved. Like how prioritization of messages or personalization can be used to improve email and coordination there.
There's a concept called Audiences in Modern Outlook that's something that we can use more. And then in social, if you don't use Viva Engage or what used to be Yammer or other tools like that, again, there's really wonderful opportunities and ways to augment our communication flow and use it. Same thing with teams for not just channels because I think a lot of people do think about like how do we post this news to this channel, et cetera.
But even individuals. So you have a new procedure update, how do you target and inform the managers or lowercase L leaders or capital L leaders that would be influenced by that procedure. So that's something else that we can do to drive success there.
And then there's some new canvases. One of my favorite ones is how search is evolving into knowledge tools and AI experiences. And in both those subsets there's a lot we can do to improve communication.
Or again, I find a lot of people don't think of specialized spaces like learning. Learning is a great communication space, especially when you have elective learning instead of mandatory learning where people can kind of learn and receive and consume communications in creative ways within learning frameworks. Or similarly, if you have key results and you have objectives and people are working in that way, these can be extremely helpful for communicating because you can connect it to key articles and reference points.
So again, instead of thinking of it as let's create news and then let's create these two or three things, amplifying that one news article, we want to start thinking about communication as a funnel. And across that entire funnel, especially at the top, we need to meet people where they are in the context and flow of their work and then slowly, yes, they'll make their way into those articles and key content that probably is internet centric today.
And then of course, across all of these things, whether your work mode is whether you're hybrid or mostly remote or whether you're mostly on site AI, across these, there's a whole lot of things that work across these to improve the overall experience.
Profile data and things like that also help. So again, communication is changing and I just wanted to kind of highlight between internet changes. And this there's quite a bit just for us to tackle.
